Arushi Nayan
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[Thoughts]
01 July 2025
Design is powerful. We can make people click faster, buy more, scroll longer — and companies love that
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12 December 2024
Wireframes have long been seen as the blueprint of digital design. But in today’s fast-paced world, it feels like a relic.
30 June 2024
Empathy bridges the gap between design intentions and user needs. Here’s how it enhances UX design.
12 Jan 2024
Mistakes in UX design can lead to frustration, reduced engagement, and user churn. Here are six common pitfalls to avoid.