[Case Study 02]
MARS Dashboard: Smarter Field Tracking for On-Ground Retail Ops
Interprise Tool
MARS Dashboard: Smarter Field Tracking for On-Ground Retail Ops
Streamlined dashboard to assign beats, track visits, capture shop feedback, and monitor order targets.
[Project Overview]
MARS is a first-time 0–1 dashboard helping Area Managers plan, track, and analyse daily field operations. It replaces fragmented beat tracking with real-time data on visits, shop feedback, time spent, and order target progress.
[Problem Statement]
Manual beat tracking by phone or Excel gave no real-time view of visits, targets, or shopkeeper feedback. This lack of visibility often caused missed targets, poor accountability, and delays in field issue resolution.
[Industry]
Interprise Tool
[My Role]
Product Designer II
[Platforms]
Desktop
[Timeline]
1 month
[Persona]

Venkatesh
Area Manager
I want a simple, real-time tool to track my staffs visits, review orders placed, and capture shopkeeper feedback easily.
Age: 35
Location: New York City
Tech Proficiency: Moderate
Gender: Male
[Goal]
See all assigned beats, visit status, time logs, and order values in one clear dashboard.
Quickly spot missed visits, delayed shops, or out-of-beat stops without digging through tabs.
Use this info to guide MMs, solve field issues faster, and improve overall target achievement.
[Frustrations]
Wasting hours calling MMs or updating Excel sheets to know visit status and targets.
Wastes time switching tabs and sheets to verify if shop visits actually happened as planned.
Hard to collect and use real shopkeeper feedback to improve local operations.